What is mob.mag?

mob.mag is a brand spanking new (and free!) street mag focusing on handheld tech culture, encompassing PDAs, mobile phones, gaming devices, MP3 players and their associated accessories.

Launching in mobile carrier outlets, inner city bars and train stations throughout Melbourne, and taking into account the mobile savviness of Australian consumers, mob.mag is a full colour street mag packed full of absorbing articles and promotions aimed at the 16-35 market.

The design for Issue One below (sans advertising in the greyed out blocks) gives you a glimse into the design savvy layout and potential for high market impact and the creation of targeted mobile lists via in mag and online competitions.

Check out www.mobmag.com.au for more info

Issue 1:




All content ™ & © 2006-2012 mob.mag

Ben Hoban; Web Consultant specialises in Project Management for end to end online business solutions including:

eCommerce systems
Website development
SaaS apps
Mobile Web Applications
iPhone and Android Applications
Software Applications
Campaign Microsites

Digital services include:

Agile and Waterfall Project Planning
Online Project Management Platforms
Digital Marketing Strategy
SEO & SEM services
Social Marketing
Web Design and Development Management
Agency Liasion
Creative Concept Development
Campaign planning and Management

Friends, Projects and Affiliations:

Brown Paper: The eCommerce Experts

Pixel Baron: The Platform for Tech Startups

Mob Mag: The journal of Tactile Tech Culture

Hoban.co: A history of the Hoban - Hayes Family

Web Kit: Managed email marketing tools

On the Rack: Mobile Commerce system for Fashion Retailers


Lalla: Family Tree of the Harding - Gill Family

Virogard: Antimicrobial Flu Masks

Deirdre: Hand Made Fashion Jewellery


Hire an iPad: iPad Hire

The Engine Room: Award winning Web Design Studio

Magspace: Integrated Digital Magazine Publishing software

Niagara Hotel: Best Place for Lunch in Melbourne CBD


Website Club: Your website support group for Local Small Business


Richmond Kebabs: Best Kebabs for the Best Suburb in Melbourne


Light up their Lives: Donate New Years Fireworks spending to worthy causes

Hood Merchant: Your shop for Hoodies

Lo and Behold: Yarraville Fashion Boutique bringing local labels to Melbourne's West

Beer Hall: My favorite drinking hole in Newport

Outfitts: Using Paypal on your mobile instore to purchase retail


Grant Nimmo: Melbourne Based artist

Lo & Behold Blog: News from the Fashion world

Panthur: Website Hosting Australia

Pyemachine: Luke Pye is a front end designer currently working at website design studio The Web Showroom. He specialises in functional UX design, HTML standards and search engine optimisation.

Contact Ben